Explanatory materials
(News release) August 13, 2021
Notice concerning New Mid-Term Management Plan “ASAHI Going Beyond 1000″”
Long-Term Management Vision
We will aim to proactively further the proliferation of minimally invasive treatment* products from Japan to the world, increasing the quality of life of patients all around the globe while at the same time establishing the Asahi brand globally.
(*) Minimally invasive treatment: Treatment that doesn’t require thoracotomy or laparotomy but rather takes place from blood vessels at the wrists and thighs to minimize the mental and physical damage to clients with small cuts and little pain.
New Medium-Term Management Plan "ASAHI Going Beyond 1000"
The Group has now established its “ASAHI Going Beyond 1000” new mid-term management plan for the five years from the fiscal year ending June 2022 to the fiscal year ending June 2026.
【Basic Policy】
①Develop Grobal Market Strategically and Expand Affected/Treatment Area
②Create New Business in Global Niche Market
③Develop R&D and Production System Optimized for Global Expansion
④Establish Management Foundation for Sustainable Growth
(*) In FYE June 2012, a temporary decrease in sales and profit occurred due to reduced production. The reason for such was that our main factory of our consolidated subsidiary company, Asahi Intecc Thailand was forced to suspend operations temporarily when flooding hit Thailand at that time.
Global Marketing Strategy
Our group currently provides products to more than 110 countries and regions across the globe. The number of patients with endovascular diseases in which our group’s products are used is expected to continue increasing on a global scale. As such, our group will aim to strengthen its revenue base at a worldwide level by enhancing sales and marketing functions in each region.
・Maintaining and increasing the No.1 market
share in both cardiovascular and
Non-cardiovascular mainly on guidewires
・Started revenue of plasma guidewire
(cardiovascular system)
・Strengthen development of new products
in the gastrointestinal field
・Started revenue of robotics products
(peripheral vascular and surgical fields)
・Decrease revenue of existing businesses
(cardiovascular and non-cardiovascular)
slightly due to the impact of reimbursement
price reduction
・Increase market share in direct sales
regions(France, Germany and Italy)
ーIncrease in sales due to consolidation of
Kardia S.R.L.
・Step-by-step promotion of direct sales
(mainly in West Europe)
・Sales expansion through the launch of
new products in the peripheral vascular
system
・Risk of delays in pharmaceutical application
due to tighter regulations by MDR
ーIncrease cost due to structure enhancement
・Increase market share of PTCA GW
(50% at FYE June 2024)
ーIncrease market share in hospitals
ーStrengthen SION series, MINAMO series
・Maintaining and increasing the No.1 position
of CTO guide wires
・Sales expansion through the launch of
new products in peripheral vascular and
neurovascular products
ーStrengthening further of sales structure
・Strengthen ODM/OEM business by utilizing
Rev1
・Expand sales by launching products with
a proven global track record
(cardiovascular, neurovascular products)
ーNew product introduction and sales
promotion enhancement of penetration
catheter and guiding catheter
・Appropriate response to the centralized
bidding system
ーImplement measures based on
a comprehensive assessment of product
strength, pricing policy, distributor policy,
etc.
ーFor the time being, price decline is absorbed
by distributor policy, but there will be a risk
of decline in the future